bet365 Declared Largest Online Gaming Operator In The UK
Thursday, 5. January 2012

The numbers are in and it is official, bet365 has been announced the largest online gambling operator in the UK. bet365 was launched in 2000 in Stoke-On-Trent and now offers a number of online gaming brands; including bet365 Sports, bet365 In-Play, bet365 Financials, bet365 Casino, bet365 Poker, bet365 Games and bet365 Bingo.

bet365 enjoyed UK gambling revenues of £501 million in 2011, a 22% increase from 2010. The introduction of in-play sports betting helped to increase the number of bets by 58% over the course of the year. This great increase in revenue was no fluke and was the result of a monumental investment in marketing. The result is that bet365 saw actual profits of £93.7 million.

Even having suffering a £7.4 loss incurred by their stake in the Stoke City football club, bet365 claimed a £91 million pre-tax profit for 2011.

bet365 is the last major online bookmaker remaining in the UK. William Hill and Ladbrokes, their biggest rivals, moved their operations offshore at the cost of hundreds of jobs in the UK. In addition to their operations in the UK, bet365 also has offices in Gibraltar where they manage their online casino, poker room and bingo.

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